Campaign Art Direction
NAKED PITCH
Client: Naked, 2025
Role: Designer
For the pitch of Naked Smoothies, I developed two distinct visual directions that introduced their new packaging and flavors to Gen Z.
The core idea: to communicate how Naked’s delicious gives their consumers a blendalicious fresh fruit boost that no other snack can provide.
“Your mouth will understand.” plays off Naked’s new packaging, incorporating cut-out shapes, collaging, textures, and hand-drawn elements.
“Flavors nature could only dream of.” creates a whimsical, miniature world that is reminiscent of reality but sits a step outside, like a dream.
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Bill Dow Group Creative Director
Jim Bernardin Associate Creative Director
Marian Beyer Art Director
Credits